Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Capital One’s new concierge service reinforces aggressive credit card push
Article |
Jun 5, 2023
Gen Z loves podcasts—and considers them far less toxic than social media
Article |
Jun 5, 2023
In the global AI ‘arms race,’ banks are stretching their tech experimentation
Article |
Jun 5, 2023
Retail media’s growth spurt comes with growing pains
Article |
Jun 5, 2023
A marketer’s guide to emerging identity solutions
Article |
Jun 5, 2023
App stores drive mobile app discovery for many Americans
Article |
Jun 5, 2023
What to expect from Apple WWDC 2023
Article |
Jun 2, 2023
Financial marketers can use consumer data to inform the entire customer journey
Article |
Jun 2, 2023
Google Wallet expands non-payment utility, driving user growth
Article |
Jun 2, 2023
Gen Z consumers increasingly identify as LGBTQ+
Article |
Jun 2, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Tablet-Only Coupon Users
Overall
Mobile Barcode Scanners
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: eMarketer, August 2022 - May 2023
Note: ages 18+ who do not use a smartphone; tablet users who use their device to redeem a coupon/code obtained from app, mobile internet, QR code/other mobile barcode or SMS for online or offline shopping at least once during the calendar year; includes group-buying coupons purchased via tablet
Additional Note: Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Excludes devices with a cellular voice connection. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of survey data from research firms, historical trends, company-specific data, and internet and mobile adoption trends.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.