US Tablet-Only Coupon Users and Penetration

Timeframe20222023202420252026
Tablet-only coupon users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of tablet coupon usersMaximum of two rows can be charted.
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– % of mobile coupon usersMaximum of two rows can be charted.
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– % of internet-connected mobile device usersMaximum of two rows can be charted.
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– % of tablet usersMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+ who do not use a smartphone; tablet users who use their device to redeem a coupon/code obtained from app, mobile internet, QR code/other mobile barcode or SMS for online or offline shopping at least once during the calendar year; includes group-buying coupons purchased via tablet

Additional Note: Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Excludes devices with a cellular voice connection. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.

Methodology: Estimates are based on the analysis of survey data from research firms, historical trends, company-specific data, and internet and mobile adoption trends.

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