Source: Insider Intelligence | eMarketer, March 2023 - October 2023
Note: individuals of any age who own at least one mobile phone and use the phone(s) at least once per month
Additional Note: Includes individuals who were assigned as female at birth and individuals who were assigned as male at birth.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.