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United StatesTablet Users, US
Tablet User Penetration, by Age
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Overall
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Tablet Users
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Dual Smartphone & Tablet Users
by Brand
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Android Tablet Users
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iPad Users
by Age
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Tablet Users, by Age
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Tablet User Penetration, by Age
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Tablet User Share, by Age
by Sex
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Tablet Users, by Sex
by Generation
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Tablet Users, by Generation
by Race/Ethnicity
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Tablet Users, by Race/Ethnicity
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Tablet User Penetration, by Race/Ethnicity
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Tablet User Share, by Race/Ethnicity
by Activity
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Tablet Audio Listeners
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Tablet Banking Users
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Tablet Facebook Users
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Tablet Gamers
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Tablet Internet Users
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Tablet Social Network Users
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Tablet Twitter Users
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Tablet Video Viewers
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US Tablet User Penetration, by Age

Timeframe20232024202520262027
% of Internet Users
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals who use a tablet at least once per month

Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

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