Source: Insider Intelligence | eMarketer, March 2023 - October 2023
Note: individuals of any age who own at least one smartphone and use the phone(s) at least once per month; *includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals; **can be of any race
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Estimates are based on the US population numbers from the US Census Bureau’s March 2018 data, which is based on data from the 2010 census.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.