US Smartphone User Share, by Race/Ethnicity

% of total
Timeframe20232024202520262027
AsianMaximum of two rows can be charted.
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BlackMaximum of two rows can be charted.
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Hispanic**Maximum of two rows can be charted.
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WhiteMaximum of two rows can be charted.
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Other*Maximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who own at least one smartphone and use the phone(s) at least once per month; *includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals; **can be of any race

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Estimates are based on the US population numbers from the US Census Bureau’s March 2018 data, which is based on data from the 2010 census.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

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