Smartphone User Share, by Race/Ethnicity
by Sex
by Generation
by Race/Ethnicity
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US Smartphone User Share, by Race/Ethnicity
% of total
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Asian | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Hispanic** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2023
Note: individuals of any age who own at least one smartphone and use the phone(s) at least once per month; *includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals; **can be of any race
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Estimates are based on the US population numbers from the US Census Bureau’s March 2018 data, which is based on data from the 2010 census.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.
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