Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Block wants to attract older, wealthier Cash App users but risks putting all its eggs in one basket
Article |
May 26, 2023
Apple’s encroachment on the financial services sector shouldn’t scare financial institutions
Article |
May 26, 2023
PlayStation Q is Sony’s take on handheld gaming for the streaming generation
Article |
May 26, 2023
TikTok's user data sharing is an unforced error that could cause marketers to consider reallocating towards Shorts and Reels
Article |
May 26, 2023
Privacy risk is the biggest deal breaker for online shoppers
Article |
May 26, 2023
Is Twitter a far-right platform now?
Article |
May 26, 2023
How data can help insurers nail down a sale
Article |
May 25, 2023
Klarna adds credit opt-out feature as UK BNPL debt grows
Article |
May 25, 2023
Google's latest step into AI-powered advertising: Integrating ads into its conversational generative AI
Article |
May 25, 2023
Modern card issuing puts $17 billion in revenues in play
Article |
May 25, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Smartphone Users, by Sex
by Sex
by Generation
by Race/Ethnicity
Export all Data to Excel
Export Chart Image
US Smartphone Users and Penetration, by Sex
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Millions | ||||||||
| – Female | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Male | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Female | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Male | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Mobile Phone Users | ||||||||
| – Female | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Male | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Internet Users | ||||||||
| – Female | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Male | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Population | ||||||||
| – Female | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Male | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Total | ||||||||
| – Female | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Male | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2023
Note: individuals of any age who own at least one smartphone and use the phone(s) at least once per month
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.
Comparative Estimates from Additional Sources:
Smartphone users, US, millions
| Sources | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|
| eMarketer,March 2023 | |||||||
| BIA/Kelsey,January 2017 |
Smartphone user growth, US
| Sources | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|
| eMarketer,March 2023 | |||||||
| BIA/Kelsey,January 2017 |
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.