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United StatesSmartphone Users, US
Smartphone Users, by Race/Ethnicity
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Smartphone Users
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Dual Smartphone & Tablet Users
by Age
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Smartphone Users, by Age
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Smartphone User Penetration, by Age
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Smartphone User Share, by Age
by Sex
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by Generation
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Smartphone Users, by Generation
by Race/Ethnicity
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Smartphone Users, by Race/Ethnicity
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Smartphone User Share, by Race/Ethnicity
by OS
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US Smartphone Users, by Race/Ethnicity

Timeframe20232024202520262027
Millions
– AsianMaximum of two rows can be charted.
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– BlackMaximum of two rows can be charted.
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– Hispanic**Maximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– Other*Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% Change
– AsianMaximum of two rows can be charted.
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– BlackMaximum of two rows can be charted.
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– Hispanic**Maximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– Other*Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who own at least one smartphone and use the phone(s) at least once per month; *includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals; **can be of any race

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Estimates are based on the US population numbers from the US Census Bureau’s March 2018 data, which is based on data from the 2010 census.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

Comparative Estimates from Additional Sources:

Smartphone users, US, millions

Sources2021202220232024202520262027
eMarketer,March 2023
BIA/Kelsey,January 2017
Show Notes

Smartphone user growth, US

Sources2021202220232024202520262027
eMarketer,March 2023
BIA/Kelsey,January 2017
Show Notes
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