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United StatesDigital Video Viewers, US
Digital Video Viewers, by Generation
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Overall
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Digital Video Viewers
by Age
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Digital Video Viewers, by Age
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Digital Video Viewer Penetration, by Age
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Digital Video Viewer Share, by Age
by Generation
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Digital Video Viewers, by Generation
by Race/Ethnicity
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Digital Video Viewers, by Race/Ethnicity
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Digital Video Viewer Penetration, by Race/Ethnicity
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Digital Video Viewer Share, by Race/Ethnicity
by Device
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Desktop/Laptop Video Viewers
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Mobile Phone Video Viewers
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Smartphone Video Viewers
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Tablet Video Viewers
by Type
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OTT Video Service Users
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Subscription OTT Video Viewers
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Adult Subscription OTT Video Viewers
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AVOD Viewers
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Free Premium Video Streaming Viewers
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vMVPD Viewers
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Connected TV Users
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US Digital Video Viewers and Penetration, by Generation

Timeframe20232024202520262027
Millions
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% Change
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% of Internet Users
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% of Population
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% of Total
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users who watch streaming or downloaded video content via any device at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

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