Source: Insider Intelligence | eMarketer, September 2023 - October 2023
Note: individuals of any age who watch video at least once per month via any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include Disney+, Hulu, Netflix, and YouTube
Additional Note: Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.