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United StatesDigital Video Viewers, US
Smartphone Video Viewers
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Overall
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Digital Video Viewers
by Age
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Digital Video Viewers, by Age
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Digital Video Viewer Penetration, by Age
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Digital Video Viewer Share, by Age
by Generation
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Digital Video Viewers, by Generation
by Race/Ethnicity
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Digital Video Viewers, by Race/Ethnicity
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Digital Video Viewer Penetration, by Race/Ethnicity
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Digital Video Viewer Share, by Race/Ethnicity
by Device
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Desktop/Laptop Video Viewers
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Mobile Phone Video Viewers
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Smartphone Video Viewers
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Tablet Video Viewers
by Type
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OTT Video Service Users
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Subscription OTT Video Viewers
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Adult Subscription OTT Video Viewers
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AVOD Viewers
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Free Premium Video Streaming Viewers
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vMVPD Viewers
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Connected TV Users
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US Smartphone Video Viewers and Penetration

Timeframe20232024202520262027
Smartphone video viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile phone video viewersMaximum of two rows can be charted.
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– % of digital video viewersMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of worldwide smartphone video viewersMaximum of two rows can be charted.
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Source: eMarketer

Note: smartphone users of any age who watch streaming or downloaded video content via smartphone (browser, app, or subscriptions) at least once per month

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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