Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Consumers and retailers have very different attitudes toward dynamic pricing
Article |
Mar 30, 2023
Payments M&A activity remains alive and well through fintech funding drought
Article |
Mar 30, 2023
Politicians weigh in on whether US banking needs a regulatory shakeup
Article |
Mar 30, 2023
How ByteDance and Meta are responding to a possible TikTok ban
Article |
Mar 30, 2023
Inclusion is rising in consumer importance, yet video ads are looking less diverse
Article |
Mar 30, 2023
OpenAI in hot seat over GPT-4 successor ambitions as Musk, AI experts apply pressure
Article |
Mar 30, 2023
Gen Z can lead the US life insurance market in the future but needs assurance before signing on
Article |
Mar 29, 2023
4 promising use cases for generative AI in content marketing
Article |
Mar 29, 2023
The power of the human touch in AI-enabled content marketing
Article |
Mar 29, 2023
The UK’s mixed retail outlook
Article |
Mar 29, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →vMVPD Viewers
Overall
by Age
by Generation
by Race/Ethnicity
by Device
Export all Data to Excel
Export Chart Image
US vMVPD Viewers and Penetration
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| vMVPD viewers (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of subscription OTT video service users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of OTT video service viewers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of digital video viewers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: individuals of any age who watch an internet-delivered live TV service via app or website at least once per month (e.g., Hulu + Live TV, Sling TV, YouTube TV)
Additional Note: vMVPD stands for virtual multichannel video programming distributor.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.