vMVPD Viewers
Overall
by Age
by Generation
by Race/Ethnicity
by Device
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US vMVPD Viewers and Penetration
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| vMVPD viewers (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of subscription OTT video service users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of OTT video service viewers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of digital video viewers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: individuals of any age who watch an internet-delivered live TV service via app or website at least once per month (e.g., Hulu + Live TV, Sling TV, YouTube TV)
Additional Note: vMVPD stands for virtual multichannel video programming distributor.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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