Source: Insider Intelligence | eMarketer, September 2023 - October 2023
Note: individuals of any age who watch an internet-delivered live TV service via app or website at least once per month (e.g., Hulu + Live TV, Sling TV, YouTube TV)
Additional Note: vMVPD stands for virtual multichannel video programming distributor.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.