US vMVPD Viewers and Penetration

Timeframe20232024202520262027
vMVPD viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of subscription OTT video service usersMaximum of two rows can be charted.
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– % of OTT video service viewersMaximum of two rows can be charted.
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– % of digital video viewersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who watch an internet-delivered live TV service via app or website at least once per month (e.g., Hulu + Live TV, Sling TV, YouTube TV)

Additional Note: vMVPD stands for virtual multichannel video programming distributor.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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