US Digital Video Viewers, by Race/Ethnicity

Timeframe20222023202420252026
Millions
– AsianMaximum of two rows can be charted.
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– BlackMaximum of two rows can be charted.
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– Hispanic*Maximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– Other**Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% Change
– AsianMaximum of two rows can be charted.
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– BlackMaximum of two rows can be charted.
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– Hispanic*Maximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– Other**Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who watch streaming or downloaded video content via any device at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals

Additional Note: Digital buyers are internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases. Internet users are individuals of any age who use the internet from any location via any device at least once per month. eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Comparative Estimates from Additional Sources:

Digital video viewers, US, millions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,July 2018

Digital video viewer growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,July 2018
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