US Digital Video Viewer Penetration, by Race/Ethnicity

Timeframe20222023202420252026
% of Internet Users
– AsianMaximum of two rows can be charted.
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– BlackMaximum of two rows can be charted.
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– Hispanic*Maximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– Other**Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– AsianMaximum of two rows can be charted.
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– BlackMaximum of two rows can be charted.
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– Hispanic*Maximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– Other**Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who watch streaming or downloaded video content via any device at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

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