US Adult Subscription OTT Video Viewers and Penetration

Timeframe20202021202220232024
Adult subscription OTT video viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+

Additional Note: Adult subscription OTT video viewers are internet users who access and watch programs on an OTT platform (i.e. Netflix, Amazon Prime Video, HBO Max, Disney+, etc.) at least once per month.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

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