Source: Insider Intelligence | eMarketer, September 2023 - October 2023
Note: individuals of any age who watch videos via app or website at least once per month on an ad-supported platform that primarily offers professionally produced content; includes free premium services (e.g., Pluto TV, The Roku Channel, Tubi) and the ad-supported plans of subscription OTT services (e.g., Disney+, Hulu, Netflix); excludes services like Twitch and YouTube
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.