US Free Premium Video Streaming Viewers and Penetration

Timeframe20222023202420252026
Free premium video streaming viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of AVOD viewersMaximum of two rows can be charted.
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– % of OTT video service usersMaximum of two rows can be charted.
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– % of digital video viewersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who watch videos (via app or website) on a free-to-access ad-supported platform that primarily has professionally produced content at least once per month; examples include Pluto TV, The Roku Channel, and Tubi; excludes services like Hulu, YouTube, and Twitch; free premium video streaming services are not mutually exclusive; there is overlap between groups

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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