US Digital Buyer Share, by Age

% of total
Timeframe20232024202520262027
14-17Maximum of two rows can be charted.
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18-24Maximum of two rows can be charted.
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25-34Maximum of two rows can be charted.
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35-44Maximum of two rows can be charted.
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45-54Maximum of two rows can be charted.
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55-64Maximum of two rows can be charted.
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65+Maximum of two rows can be charted.
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Source: eMarketer

Note: internet users who have made at least one purchase via any digital channel (including mobile, online and tablet) during the calendar year

Additional Note: Digital buyers are internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases. Internet users are individuals of any age who use the internet from any location via any device at least once per month. eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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