Digital Buyer Share, by Age
by Sex
by Generation
by Race/Ethnicity
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US Digital Buyer Share, by Age
% of total
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| 14-17 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| 18-24 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| 25-34 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| 35-44 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| 45-54 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| 55-64 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| 65+ | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: internet users who have made at least one purchase via any digital channel (including mobile, online and tablet) during the calendar year
Additional Note: Digital buyers are internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases. Internet users are individuals of any age who use the internet from any location via any device at least once per month. eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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