Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: ages 14+; digital shoppers are internet users who have browsed, researched or compared products digitally via any device during the calendar year but have not necessarily bought digitally
Additional Note: Digital shoppers are internet users who have browsed, researched or compared products digitally via any device during the calendar year but have not necessarily bought digitally. Internet users are individuals of any age who use the internet from any location via any device at least once per month.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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