Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →YouTube is the most popular free video service across all generations
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Social media is a lifeline, but Gen Zers do desire occasional breaks
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How Amazon Fresh stacks up among the leading digital grocery players
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5 charts on the current and future state of retail media
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Learn More →Mobile Buyers, by Device
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - May 2023
Note: ages 14+; mobile device users who have used their mobile device to make at least one purchase via web browser or mobile app during the calendar year
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Excludes devices with a cellular voice connection. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, consumer smartphone and tablet adoption trends, and consumer mobile shopping activity trends.
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