Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesDigital Shoppers & Buyers, US
Mobile Buyers, by Device
Collection Picker Arrow
Overall
Collection Picker Radio
Digital Buyers
Collection Picker Radio
Digital Shoppers
Mobile
Collection Picker Radio
Mobile Buyers
Collection Picker Radio
Mobile Shoppers
by Age
Collection Picker Radio
Digital Buyers, by Age
Collection Picker Radio
Digital Buyer Penetration, by Age
Collection Picker Radio
Digital Buyer Share, by Age
by Sex
Collection Picker Radio
Digital Buyers, by Sex
by Generation
Collection Picker Radio
Digital Buyers, by Generation
by Race/Ethnicity
Collection Picker Radio
Digital Buyers, by Race/Ethnicity
Collection Picker Radio
Digital Buyer Penetration, by Race/Ethnicity
Collection Picker Radio
Digital Buyer Share, by Race/Ethnicity
by Device
Collection Picker Radio
Mobile Buyers, by Device
Collection Picker Radio
Mobile Shoppers, by Device
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image

US Mobile Buyers and Penetration, by Device

Timeframe20232024202520262027
Smartphone
– millionsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of smartphone shoppersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of mobile buyersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of digital buyersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of smartphone usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Tablet
– millionsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of tablet shoppersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of mobile buyersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of digital buyersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of tablet usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: ages 14+; mobile device users who have used their mobile device to make at least one purchase via web browser or mobile app during the calendar year

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Excludes devices with a cellular voice connection. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, consumer smartphone and tablet adoption trends, and consumer mobile shopping activity trends.

Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.