US Mobile Buyers and Penetration

Timeframe20232024202520262027
Mobile buyers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital buyersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; mobile device users who have used their mobile device to make at least one purchase via web browser or mobile app during the calendar year

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

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