US Digital Buyers and Penetration, by Sex

Timeframe20222023202420252026
Millions
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% Change
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% of Internet Users
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% of Population
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% of Total
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Comparative Estimates from Additional Sources:

Digital buyers, US, millions

Sources2020202120222023202420252026
eMarketer,November 2022
Forrester Research,August 2016

Digital buyer growth, US

Sources2020202120222023202420252026
eMarketer,November 2022
Forrester Research,August 2016
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