US Digital Travel Bookers and Penetration

Timeframe20222023202420252026
Digital travel bookers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital travel researchersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users ages 18+ who have booked travel online via any device at least once during the calendar year

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, macro-level economic conditions and internet and mobile adoption trends.

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