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United StatesDigital Travel Researchers & Bookers, US
Mobile Travel Researchers, by Device
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Digital Travel Bookers
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Digital Travel Researchers
by Device
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Mobile Travel Bookers, by Device
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Mobile Travel Researchers, by Device
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Jump to Source Comparisons Below

US Mobile Travel Researchers and Penetration, by Device

Timeframe20222023202420252026
Smartphone
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of total mobile travel researchersMaximum of two rows can be charted.
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Tablet
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of tablet usersMaximum of two rows can be charted.
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– % of total mobile travel researchersMaximum of two rows can be charted.
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Total
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital travel researchersMaximum of two rows can be charted.
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Source: eMarketer

Note: mobile device users ages 18+ who have researched travel information online via mobile device, smartphone or tablet at least once during the calendar year but did not necessarily book

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, macro-level economic conditions and internet and mobile adoption trends.

Comparative Estimates from Additional Sources:

Tablet travel researchers (% of total mobile travel researchers), US

Sources2020202120222023202420252026
eMarketer,May 2022
PricewaterhouseCoopers (PwC),July 2017
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