Industries Overview
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Learn More →Smartphone Sports App Users
App Users by Type
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, July 2023 - October 2023
Note: smartphone users of any age who use at least one sports app on their smartphone at least once per month
Additional Note: A sports app is a mobile news app whose primary function is to provide stories and updates on sports (e.g., ESPN, NBC Sports, NFL Mobile, etc.); includes fantasy and live streaming sports apps; excludes social media and fitness tracking apps. A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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