Additional Note: A sports app is a mobile news app whose primary function is to provide stories and updates on sports (e.g., ESPN, NBC Sports, NFL Mobile, etc.); includes fantasy and live streaming sports apps; excludes social media and fitness tracking apps. A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.