Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Fewer US financial institutions are willing to offer student loans
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Dec 8, 2023
Black Friday, Cyber Monday sales fell below our June forecast
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Dec 8, 2023
Programmatic ad spend has gotten more diverse and mobile-dominated
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Dec 7, 2023
Holiday season check-in: How Q4 is going and what that means for the rest of the year
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Dec 7, 2023
People are watching longer TikToks. What does that mean for competition with YouTube?
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Dec 7, 2023
How deal-seeking, digital grocery shopping, and other 2023 trends shaped ecommerce in 5 charts
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Dec 7, 2023
Preparing for open banking, US financial institutions make strategic plays
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Dec 6, 2023
Nearly a third of in-store shoppers buy something immediately after discovering it
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Dec 6, 2023
Amazon to expand other ad services after announcing exit from ad-serving business
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Dec 6, 2023
How to reach Gen Z in 2024, according to new data
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Dec 6, 2023
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, July 2023 - October 2023
Note: smartphone users of any age who use at least one weather app on their smartphone at least once per month
Additional Note: A weather app is a mobile app whose primary function is to provide weather forecasts and updates (e.g., AccuWeather, iPhone Weather, The Weather Channel, etc.). A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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