Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Smartphone Map/Navigation App Users
App Users by Type
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, July 2023 - October 2023
Note: smartphone users of any age who use at least one map/navigation app on their smartphone at least once per month
Additional Note: A map/navigation app is a mobile app whose primary function is to provide GPS location and directions via maps (e.g., Apple Maps, Google Maps, Waze, etc.). Excludes ride-hailing apps and other apps that include a map as a secondary feature. A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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