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Learn More →Smartphone Map/Navigation App Users
App Users by Type
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US Smartphone Map/Navigation App Users and Penetration
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Smartphone map/navigation app users (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of smartphone app users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of smartphone users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, April 2022
Note: smartphone users of any age who use at least one map/navigation app on their smartphone at least once per month
Additional Note: A map/navigation app is a mobile app whose primary function is to provide GPS location and directions via maps (e.g., Apple Maps, Google Maps, Waze, etc.). Excludes ride-hailing apps and other apps that include a map as a secondary feature. A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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