US Smartphone Map/Navigation App Users and Penetration

Timeframe20222023202420252026
Smartphone map/navigation app users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of smartphone app usersMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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Source: eMarketer

Note: smartphone users of any age who use at least one map/navigation app on their smartphone at least once per month

Additional Note: A map/navigation app is a mobile app whose primary function is to provide GPS location and directions via maps (e.g., Apple Maps, Google Maps, Waze, etc.). Excludes ride-hailing apps and other apps that include a map as a secondary feature. A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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