US Smartphone Grocery App Users and Penetration

Timeframe20222023202420252026
Smartphone grocery app users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital grocery buyersMaximum of two rows can be charted.
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– % of smartphone app usersMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; smartphone users who use at least one grocery app on their smartphone at least once per month

Additional Note: A grocery app is a mobile app whose primary function allows users to order fresh produce and perishables on-demand (e.g., AmazonFresh, FreshDirect, Peapod, Walmart Grocery). This includes meal-kit subscription services, which deliver perishable produce and ingredients for meal preparation on-demand (e.g., Blue Apron, HelloFresh, Plated, Sun Basket). A mobile app is a software app developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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