US Smartphone Apps Installed

Timeframe20222023202420252026
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Source: eMarketer

Note: number of first-time apps downloads per year by smartphone users of all ages

Additional Note: A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. Smartphone app users are smartphone internet users who have used at least one app on their smartphone at least once per month. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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