Source: eMarketer, April 2022 - May 2023
Note: ages 14+; smartphone users who use at least one shopping/retail app on their smartphone at least once per month
Additional Note: A shopping/retail app is a mobile app whose primary function is the browsing and purchasing of retail-related goods excluding food services, restaurants, travel and event tickets.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.