US Smartphone Shopping/Retail App Users

Timeframe20222023202420252026
Smartphone shopping/retail app users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of smartphone mcommerce shoppersMaximum of two rows can be charted.
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– % of smartphone app usersMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; smartphone users who use at least one shopping/retail app on their smartphone at least once per month

Additional Note: A shopping/retail app is a mobile app whose primary function is the browsing and purchasing of retail-related goods excluding food services, restaurants, travel and event tickets.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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