Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Mobile Phone Messaging App User Penetration, by Platform
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, May 2023 - October 2023
Note: mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month; examples include Facebook Messenger, Line, Snapchat, WeChat and WhatsApp; excludes anonymous social sharing apps (e.g., Whisper, Yik Yak, etc.), social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, X), and apps that solely provide OTT voice/video calling
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
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