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United StatesMobile Messaging App Users, US
Mobile Phone Messaging App User Penetration, by Platform
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Mobile Phone Messaging App Users
by Platform
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Mobile Phone Messaging App Users, by Platform
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Mobile Phone Messaging App User Penetration, by Platform
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Jump to Source Comparisons Below

US Mobile Phone Messaging App User Penetration, by Platform

Timeframe20222023202420252026
% of Mobile Phone Messaging App Users
– Facebook MessengerMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– WhatsAppMaximum of two rows can be charted.
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% of Smartphone Users
– Facebook MessengerMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– WhatsAppMaximum of two rows can be charted.
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% of Mobile Phone Users
– Facebook MessengerMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– WhatsAppMaximum of two rows can be charted.
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% of Internet Users
– Facebook MessengerMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– WhatsAppMaximum of two rows can be charted.
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% of Population
– Facebook MessengerMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– WhatsAppMaximum of two rows can be charted.
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Source: eMarketer

Note: mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month; examples include Facebook Messenger, Line, Snapchat, WeChat and WhatsApp; excludes anonymous social sharing apps (e.g., Whisper, Yik Yak, etc.), social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, Twitter), and apps that solely provide OTT voice/video calling

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Snapchat users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020
Show Notes

WhatsApp users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020
Show Notes
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