US Mobile Phone Messaging App Users, by Platform

Timeframe20222023202420252026
Millions
– Facebook MessengerMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– WhatsAppMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% Change
– Facebook MessengerMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– WhatsAppMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month; examples include Facebook Messenger, Line, Snapchat, WeChat and WhatsApp; excludes anonymous social sharing apps (e.g., Whisper, Yik Yak, etc.), social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, Twitter), and apps that solely provide OTT voice/video calling

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Snapchat users, US, millions

Sources2020202120222023202420252026
eMarketer,December 2022
Cowen and Company,March 2017

Snapchat user growth, US

Sources2020202120222023202420252026
eMarketer,December 2022
Cowen and Company,March 2017
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