Mobile Phone Messaging App Users, by Platform
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US Mobile Phone Messaging App Users, by Platform
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Millions | ||||||||
| – Facebook Messenger | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Snapchat | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Facebook Messenger | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Snapchat | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, December 2022
Note: mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month; examples include Facebook Messenger, Line, Snapchat, WeChat and WhatsApp; excludes anonymous social sharing apps (e.g., Whisper, Yik Yak, etc.), social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, Twitter), and apps that solely provide OTT voice/video calling
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
Comparative Estimates from Additional Sources:
Snapchat users, US, millions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,December 2022 | |||||||
| Cowen and Company,March 2017 |
Snapchat user growth, US
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,December 2022 | |||||||
| Cowen and Company,March 2017 |
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