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United StatesRetail & Ecommerce Sales, US
Retail Ecommerce Sales
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Retail
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Total Retail Sales
per Person
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Retail Sales, per Person
Ecommerce
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Retail Ecommerce Sales
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Retail Ecommerce Sales, per Digital Buyer
Non-Ecommerce
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Non-Ecommerce Retail Sales
by Product Category
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Retail Sales, by Product Category
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Retail Sales Growth, by Product Category
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Retail Sales Share, by Product Category
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Retail Ecommerce Sales, by Product Category
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Retail Ecommerce Sales Growth, by Product Category
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Retail Ecommerce Sales Share, by Product Category: % of Total Retail Ecommerce Sales
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Retail Ecommerce Sales Penetration, by Product Category: % of Category Retail Sales
by Device
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Retail Mcommerce Sales
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Desktop/Laptop Retail Ecommerce Sales
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Smartphone Retail Mcommerce Sales
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Tablet Retail Mcommerce Sales
by Season
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Retail Ecommerce Cyber 5 Sales
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Holiday Retail & Ecommerce Sales
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Retail & Ecommerce Back-to-School Season Sales
by Retailer Type
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Multichannel Retailer Ecommerce Sales
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Nonstore Retailer Ecommerce Sales
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Jump to Source Comparisons Below

US Retail Ecommerce Sales

Timeframe20232024202520262027
Retail ecommerce sales (trillions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total retail salesMaximum of two rows can be charted.
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Source: eMarketer

Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Additional Note: eMarketer benchmarks its US retail ecommerce sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Comparative Estimates from Additional Sources:

Retail ecommerce sales, US, trillions

Sources2021202220232024202520262027
eMarketer,February 2023
J.P. Morgan,December 2019
Forrester Research,August 2018
JMP Securities,March 2020
Raymond James,June 2018
Cowen and Company,March 2019
Show Notes

Retail ecommerce sales growth, US

Sources2021202220232024202520262027
eMarketer,February 2023
J.P. Morgan,December 2019
JMP Securities,March 2020
Raymond James,June 2018
Cowen and Company,March 2019
Show Notes

Retail ecommerce sales (% of total retail sales), US

Sources2021202220232024202520262027
eMarketer,February 2023
J.P. Morgan,December 2019
Raymond James,June 2018
Cowen and Company,March 2019
Show Notes
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