Source: Insider Intelligence | eMarketer, June 2023 - May 2023
Note: includes products or services ordered using the internet via desktop/laptop and other nonmobile internet-connected devices, regardless of the method of payment or fulfillment; excludes sales on tablets and mobile phone; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data for which the last full year measured was 2020.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, consumer smartphone and tablet adoption trends, and consumer mobile shopping activity trends.