Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: excludes travel and event tickets, payments such as bill pay, taxes or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2021.
Methodology: Estimates are based on the analysis of data from US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.