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Learn More →Retail Ecommerce Cyber 5 Sales
Retail
per Person
Non-Ecommerce
by Product Category
by Device
by Season
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US Retail Ecommerce Cyber 5 Sales
| Timeframe | 2019 | 2020 | 2021 | 2022 | 2023 | |||
|---|---|---|---|---|---|---|---|---|
| Billions | ||||||||
| – Thanksgiving Day | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Black Friday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Small Business Saturday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Cyber Sunday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Cyber Monday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Thanksgiving Day | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Black Friday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Small Business Saturday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Cyber Sunday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Cyber Monday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Total Holiday Retail Ecommerce Sales | ||||||||
| – Thanksgiving Day | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Black Friday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Small Business Saturday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Cyber Sunday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Cyber Monday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Cyber 5 Retail Ecommerce Sales | ||||||||
| – Thanksgiving Day | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Black Friday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Small Business Saturday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Cyber Sunday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Cyber Monday | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales; sales are for the five-day span between Thanksgiving Day and Cyber Monday of each year
Additional Note: eMarketer benchmarks its US retail ecommerce sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
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