Source: eMarketer, February 2021
Note: includes products or services ordered using a smart speaker with voice command only, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Smart speaker buyers are individuals ages 14+ who have used a smart speaker to make at least one purchase with voice command during the calendar year. A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars, and smart-home devices.
Methodology: Estimates are based on the analysis of estimates from other research firms, estimated mobile sales data from lead retailers and consumer shopping trends through mobile devices, smartphones and tablets.