Source: Insider Intelligence | eMarketer, June 2023 - October 2023
Note: *sales are for Jul and Aug of each year among households with children in K-12 school or college; includes only apparel and accessories, books/music/video, computers and consumer electronics and office equipment and supplies; **includes products or services ordered using the internet, regardless of the method of payment or fulfillment; sales are for Jul and Aug of each year among households with children in K-12 school or college; includes only apparel and accessories, books/music/video, computers and consumer electronics and office equipment and supplies
Additional Note: eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2019.
Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.