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Learn More →Retail & Ecommerce Back-to-School Season Sales
Retail
per Person
Non-Ecommerce
by Product Category
by Device
by Season
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Data Table
Source & Notes
Source: eMarketer, February 2023 - May 2023
Note: *sales are for Jul and Aug of each year among households with children in K-12 school or college; includes only apparel and accessories, books/music/video, computers and consumer electronics and office equipment and supplies; **includes products or services ordered using the internet, regardless of the method of payment or fulfillment; sales are for Jul and Aug of each year among households with children in K-12 school or college; includes only apparel and accessories, books/music/video, computers and consumer electronics and office equipment and supplies
Additional Note: eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2019.
Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.
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