Industries Overview
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Learn More →Multichannel Retailer Ecommerce Sales
Retail
per Person
Non-Ecommerce
by Product Category
by Device
by Season
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: includes products or services ordered using the internet, regardless of method of payment or fulfillment, through establishments not classified under NAICS code 4541, i.e., establishments that are not primarily engaged in retailing merchandise using nonstore means; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales
Additional Note: eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2021.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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