US Total Media Ad Spending

Timeframe20222023202420252026
Total media ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of worldwide total media ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Total media ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Magna Global,June 2020
Pivotal Research Group,May 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019

Total media ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Magna Global,June 2020
Warc,May 2020
Pivotal Research Group,May 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Dentsu Aegis Network,June 2019
Zenith,December 2019
S&P Global,February 2019
Nomura Instinet,June 2019
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