US Newspaper Ad Spending

Timeframe20222023202420252026
Newspaper ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes classified, national and retail

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Newspaper ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Zenith,December 2019

Newspaper ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Zenith,December 2019
S&P Global,February 2019

Newspaper ad spending (% of total media ad spending), US

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
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