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Learn More →Out-of-Home Ad Spending
Overall
by Media
Per User
Per Hour, per User
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US Out-of-Home Ad Spending
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Out-of-home ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total media ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2023 - May 2023
Note: includes any out-of home advertising that is dynamically and digitally displayed; includes digital billboards, digital street furniture, digital transit, digital place-based displays
Additional Note: eMarketer benchmarks its out-of-home ad spending for the US against the Outdoor Advertising Association of America (OAAA) data for which the last full year measured was 2018. Out-of-home spending includes alternative, billboards, cinema, street furniture & transit.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Comparative Estimates from Additional Sources:
Out-of-home ad spending, US, billions
| Sources | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|
| eMarketer,March 2023 | |||||||
| Pivotal Research Group,May 2018 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Cowen and Company,January 2019 | |||||||
| Zenith,December 2019 | |||||||
| Nomura Instinet,June 2019 |
Out-of-home ad spending growth, US
| Sources | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|
| eMarketer,March 2023 | |||||||
| Magna Global,June 2020 | |||||||
| Pivotal Research Group,May 2018 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Cowen and Company,January 2019 | |||||||
| Zenith,December 2019 | |||||||
| S&P Global,October 2019 | |||||||
| Nomura Instinet,June 2019 |
Out-of-home ad spending (% of total media ad spending), US
| Sources | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|
| eMarketer,March 2023 | |||||||
| Cowen and Company,January 2019 | |||||||
| Zenith,December 2019 | |||||||
| Nomura Instinet,June 2019 |
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