US Out-of-Home Ad Spending

Timeframe20222023202420252026
Out-of-home ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Out-of-home ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019

Out-of-home ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Magna Global,June 2020
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,December 2019
S&P Global,October 2019
Nomura Instinet,June 2019

Out-of-home ad spending (% of total media ad spending), US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019
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