Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Print Ad Spending
Overall
by Media
Per User
Per Hour, per User
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Data Table
Source & Notes
Source: eMarketer, March 2023 - May 2023
Note: print only; includes magazines and newspapers
Additional Note: Magazine ad spending includes B2B, consumer, local, and Sunday. Newspaper ad spending includes classifieds, national, and retail. eMarketer benchmarks its US newspaper ad spending projections against Newspaper Association of America (NAA) data, for which the last full year measured was 2013.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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