US Newspaper Ad Spending, per Newspaper Reader

Timeframe20202021202220232024
Newspaper ad spending, per newspaper reader (dollars)Maximum of two rows can be charted.
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Source: eMarketer

Note: among individuals ages 18+ who read newspapers at least once per month; print only, excludes digital

Additional Note: Newspaper ad spending includes classifieds, national and retail. eMarketer benchmarks its US newspaper ad spending projections against the Newspaper Association of America (NAA) data, for which the last full year measured was 2013.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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