US Magazine Ad Spending, per Magazine Reader

Timeframe20202021202220232024
Magazine ad spending, per magazine reader (dollars)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: among individuals ages 18+ who read magazines at least once per month; print only, excludes digital

Additional Note: Magazine ad spending includes B2B, consumer, local and Sunday.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Become a Client
Powerful data and analysis on nearly every digital topic.