US Radio Ad Spending, per Radio Listener

Timeframe20202021202220232024
Radio ad spending, per radio listener (dollars)Maximum of two rows can be charted.
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Source: eMarketer

Note: among individuals ages 18+ who listen to radio at least once per month; excludes off-air radio and digital

Additional Note: Radio ad spending includes local and national broadcast of traditional on-air radio stations and satellite radio services that are delivered over the air.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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