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Learn More →TV Ad Spending, per TV Viewer
Overall
by Media
Per User
Per Hour, per User
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: among individuals ages 18+ who watch TV at least once per month; excludes digital
Additional Note: TV ad spending includes broadcast TV (network, syndication and spot) and cable TV.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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