US Digital Audio Services Ad Spending

Timeframe20222023202420252026
Digital audio services ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital audio revenueMaximum of two rows can be charted.
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– % of total radio + digital audio services ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations and streaming music services such as Spotify and Pandora; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats 

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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