US Digital Out-of-Home Ad Spending

Timeframe20222023202420252026
Digital out-of-home ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of out-of-home ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes any out-of home advertising that is dynamically and digitally displayed; includes digital billboards, digital street furniture, digital transit, digital place-based displays

Additional Note: eMarketer benchmarks its out-of-home ad spending for the US against the Outdoor Advertising Association of America (OAAA) data for which the last full year measured was 2018. Out-of-home spending includes alternative, billboards, cinema, street furniture & transit.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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