US Retail Ecommerce Sales, by Product Category

billions
Timeframe20222023202420252026
Apparel & accessoriesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– JewelryMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Auto & partsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Books, music & videoMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Computer & consumer electronicsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Food & beverageMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Furniture & home furnishingsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Health & personal careMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Cosmetic & beautyMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– FragranceMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Pet productsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Office equipment & suppliesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Toys & hobbyMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Other categoriesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes large appliances. Cosmetic and beauty includes beauty products such as cosmetics, haircare, fragrance, skincare, salon styling tools; excludes hand soaps, sanitizers and other CPG type toiletries. Food and beverages includes packaged foods, fresh foods, and beverages. Fragrance includes personal fragrance, excludes home fragrance, car fragrance. Furniture and home furnishings includes furniture, housewares, and small appliances; excludes home improvement and tools. Health and personal care includes over-the-counter products such as medicines, vitamins and supplements, personal care/hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. Pet products includes includes pet food and supplies; excludes pet medicine. Toys and hobby includes sporting goods. Other categories includes home improvement and tools, garden equipment, building materials, auto fuel, and other (such as flowers, cards, photos, luggage, and cigarettes).

Methodology: Estimates are based on the analysis of data from US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.

Comparative Estimates from Additional Sources:

Apparel & accessories retail ecommerce sales, US, billions

Sources2020202120222023202420252026
eMarketer,November 2022
Cowen and Company,March 2019

Auto & parts retail ecommerce sales, US, billions

Sources2020202120222023202420252026
eMarketer,November 2022
Cowen and Company,March 2019

Food & beverage retail ecommerce sales, US, billions

Sources2020202120222023202420252026
eMarketer,November 2022
Cowen and Company,March 2019

Furniture & home furnishings retail ecommerce sales, US, billions

Sources2020202120222023202420252026
eMarketer,November 2022
Cowen and Company,March 2019

Office equipment & supplies retail ecommerce sales, US, billions

Sources2020202120222023202420252026
eMarketer,November 2022
Cowen and Company,March 2019

Toys & hobby retail ecommerce sales, US, billions

Sources2020202120222023202420252026
eMarketer,November 2022
Cowen and Company,March 2019

Retail ecommerce sales, US, billions

Sources2020202120222023202420252026
eMarketer,November 2022
J.P. Morgan,December 2019
FTI Consulting,July 2019
Forrester Research,August 2018
JMP Securities,March 2020
Raymond James,June 2018
Cowen and Company,March 2019
Become a Client
Powerful data and analysis on nearly every digital topic.