US Toys & Hobby Retail Ecommerce Sales

Timeframe20222023202420252026
Toys & hobby retail ecommerce sales (billions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of category retail salesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total retail ecommerce salesMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Additional Note: Toy and hobby includes sporting goods. eMarketer benchmarks its US total retail ecommerce sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2021.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Comparative Estimates from Additional Sources:

Toys & hobby retail ecommerce sales, US, billions

Sources2020202120222023202420252026
eMarketer,November 2022
Cowen and Company,March 2019

Toys & hobby retail ecommerce sales growth, US

Sources2020202120222023202420252026
eMarketer,November 2022
Cowen and Company,March 2019
Become a Client
Powerful data and analysis on nearly every digital topic.